SEO Tricks Using AdWords

For this SEO method you don’t need any scrapers, auto-posters or link wheels.

This method uses four online marketing channels to maximize your search ranking:

• PPC Marketing (AdWords)
• Article Marketing (posting articles to eZine and on your blog)
• Link or Banner marketing
• SEO

1. PPC Marketing
I’m sure you have used Google AdWords to buy traffic, but if you know how to use it correctly you can receive something more valuable: Data.
Example: Your business is focused in the Mortgage Industry. When you are doing your Adwords campaign, go ahead and grab on of the most expensive keywords for your niche, like “Home Loan Refinance”. Don’t expect good ROI, but expect great data. Once you run the campaign for a short time, Google will tell you what people have searched in order to find your ad. So if someone searches for “San Diego Home Loan Counseling” he will find your Ad, because you grabbed the keyword “Home Loan Refinance”. And you will know that he was searching for “Loan Refinance”. That means: AUTOMATED KEYWORD RESEARCH!
But Google tells you more than just the keywords. Because Google places your ads on Publisher Sites from Google AdSense you will see which sites are relevant to your niche.
So now you have 2 things: keywords and related sites.

2. Article Marketing
Start writing posts for the keywords you got from your PPC campaign and post them on your blog. Write similar articles for the same keywords (in this case “San Diego Home Loan Counseling” and post them on eZine for example and place a link to that specific article on your blog (aka deep links). Those deeplinks will be backlinks from related content and Google loves that and your SEO is now increasing.
Article marketing is great. People coming to your website via articles are more willed to buy or take action more so than other visitors because they have already seen your image or name, thus building some sort of trust.

3. Link and Banner Marketing
Google is placing your paid ads from your PPC campaign on publisher sites via AdSense. Now you can look on which sites Google is placing your ads and contact those webmasters directly. Ask the owners to place your banner or link to your site. Those are direct backlinks (links to your landing page). This will boosts your SEO because you get backlinks from the sites in which Google already knows as “related to your content” and “trusted”.

4. Link and Banner Marketing
If you have created all the articles go back to your PPC campaign and change it. Now you don’t need the main keyword “Home Loan Refinance” anymore but you can use more of the long tail keywords such as “San Diego Home Lean Counseling” you wrote articles for. And don’t link those ads to your landing page but to articles or products on your blog/website you want the visitor to take action on.

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Category: SEO